APS Cookie Policy

APS Cookie Policy

Effective Date: October 20, 2025

Last updated: June 4, 2026

Version: 5

1. What are cookies.

Like most professional websites, our website (https://anatolyfit.com/) uses cookies. These are small text files that are stored in your browser or on your device when you visit a website. They help us to ensure that the website works properly, improve your user experience, provide personalised content and analyse the use of the platform.

This policy explains:

  • what categories of cookies we use;
  • what data they collect and for what purpose;
  • how long cookies are stored;
  • how you can manage your settings or withdraw your consent.

When you first visit the website, we give you the option to:

  • accept all cookies;
  • accept or reject certain categories of cookies;
  • reject all cookies except those that are technically necessary for the website to function.

Please note that disabling certain types of cookies may affect the functionality or accessibility of certain sections of our platform.

2. How we use cookies.

We use cookies to ensure the stable operation of our platform, to make your experience convenient and personalised, and for analytics and marketing purposes.

In particular, cookies are used to:

  • Ensure the technical functioning of the website. These cookies are necessary for loading pages, navigation, security, and access to protected areas. Without them, the website may not function properly.
  • Saving your settings and preferences. For example, cookies can remember your login details, interface language, or selected training programmes.
  • Analytics and statistics. We use analytical cookies (e.g. Google Analytics or similar tools) to understand how users interact with the website — which pages they view, how much time they spend on them, which features are most popular. This data helps us improve the platform.
  • Personalisation of content and marketing. With the help of advertising cookies, we can show you relevant offers, subscription reminders, or other materials that may be of interest to you.

We do not use cookies to collect excessive or confidential information (e.g., health or financial data) and do not transfer personal data to third parties without a proper legal basis.

3. Legal basis for using cookies (GDPR and CCPA/CPRA).

We comply with the requirements of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as amended by the CPRA, if users access the website from the United States.

For users from the European Union (GDPR):

We process data obtained through cookies on the following legal grounds:

  • Necessary cookies — based on legitimate interest or performance of a contract, as the website cannot function without them.
  • Analytical, statistical, marketing cookies — only based on your explicit consent. You can change or withdraw this consent at any time via the cookie banner or your browser settings.

For users from the United States (CCPA/CPRA):

Under California law, the use of certain advertising cookies, pixels and similar technologies may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising purposes.

California residents may opt out of the sale or sharing of Personal Information through advertising cookies, pixels and similar technologies by using the "Do Not Sell or Share My Personal Information" link available on the Website, changing cookie settings, contacting us, or using a browser or extension that sends a Global Privacy Control signal.

  • You have the right to opt out of such data transfers by using the 'Do Not Sell or Share My Personal Information' option available on the website or by emailing us.
  • We do not knowingly sell or share the Personal Information of consumers under the age of 16 without the required opt-in consent.
  • We collect, store and use cookies only to the extent necessary to ensure the functioning of the website, analytics or to provide a personalised experience, in accordance with your choices.

We are responsible for adhering to the principles of transparency, data minimisation and user control.

4. How you give and withdraw consent.

Giving consent

When you first visit our website, you will see a cookie banner that allows you to:

  • accept all cookies;
  • accept only certain categories of cookies (e.g. analytical or marketing cookies);
  • refuse all cookies except those that are technically necessary for the website to function.

Your choice is stored in a consent cookie so that we can comply with your settings during subsequent visits to the website.

Before the User gives consent, only strictly necessary cookies and technologies may be activated. Analytical, statistical, advertising, targeting, personalization and marketing cookies, pixels and similar technologies are activated only after the User has provided consent.

The cookie banner must provide clear and equally accessible options to:

  • accept all non-essential cookies;
  • reject all non-essential cookies;
  • manage cookie preferences by category.

Cookie choices must not be pre-selected, except for strictly necessary cookies. The User must be able to withdraw or change consent as easily as it was given.

Withdrawing or changing consent

You can change or withdraw your consent to the use of cookies at any time:

  • via the cookie settings (the button is available in your account settings);
  • in your browser settings by deleting or blocking cookies;
  • by contacting us by email if you want us to stop processing certain data.

After withdrawing your consent or blocking certain categories of cookies, some features of the website (e.g. personalised content, analytics or recommendations) may be unavailable or may work with limitations.

5. How to manage, disable or delete cookies

You have complete control over which cookies are stored on your device. You can at any time:

  • change your cookie settings via the banner or the 'Cookie settings' menu in your account on our website;
  • delete cookies in your browser settings;
  • block cookies before they are stored by activating the corresponding function in your browser.

How to manage cookies in your browser

Most web browsers automatically accept cookies, but you can change this in your settings. We recommend that you familiarise yourself with them.

Please note that blocking or deleting cookies may result in:

  • your settings or login details not being saved;
  • certain features of the website (e.g. personalised recommendations or subscription basket) not working properly;
  • you having to reconfirm your cookie settings on subsequent visits to the website.

We store your cookie preferences for the period specified in the relevant table (see section 12) or until you manually delete them.

6. What data is collected.

Cookies themselves do not always contain personal data, but they can identify your device or browser. Through cookies, we can obtain certain technical and analytical information necessary for the operation of the website, statistics and personalisation of your experience.

Data that may be collected through cookies:

  • Technical information: IP address, browser type, operating system, screen resolution, interface language, access time, session duration.
  • Information about interaction with the website: pages visited, button clicks, videos viewed, materials downloaded, use of search functions or filters.
  • Device identification data: unique cookie identifiers or advertising identifiers (e.g. Google Ads ID).
  • User preferences: language, region, selected training programmes, saved profile settings (if you are logged in).
  • Subscription or authorisation information: if you log into your account, cookies may store a session token to maintain secure login without the need for re-authorisation.

We do not intentionally store medical records, payment card details, government identification documents or highly sensitive information directly in cookies. However, cookie identifiers and usage information may reveal or be combined with information about your interests, preferences or interaction with fitness-related content. We process such information only as described in this Cookie Policy and our Privacy Policy.

Combination with other data

Information from cookies may be combined with other data that you voluntarily provide (for example, when creating an account or subscribing). This is done only for the legitimate purposes specified in our Privacy Policy and does not change the way your personal data is processed.

7. Types of cookies we use.

We use different categories of cookies, depending on their functions and purposes. Some of them are essential for the website to function, while others help us analyse traffic, improve content or offer personalised recommendations.

7.1. Necessary (functional) cookies

These cookies are necessary for the basic functioning of the website. They allow the user to navigate the pages, log in to their personal account, subscribe, save language settings, and ensure the security of the connection.

Without these cookies, the website cannot function properly, and they cannot be disabled via the settings panel.

Examples:

  • cookies for user authentication;
  • cookies for saving privacy settings;
  • cookies that ensure secure data transmission during payment.

7.2. Analytical/statistical cookies

These help us understand how users interact with the website — which pages are most popular, how much time users spend on the website, and what actions they take.

The data collected is used in aggregate form to improve the structure and content of the platform.

Examples:

  • Google Analytics, Hotjar or similar analytics services;
  • cookies that measure the effectiveness of marketing campaigns.

These cookies are only activated with your consent.

7.3. Advertising/targeting cookies

These cookies are used to display personalised advertising or recommendations that may be of interest to you. They may be set by our marketing partners (e.g. Google Ads, Facebook, TikTok Ads).

These cookies track your activity on our website and other resources to create more relevant advertising messages.

You can opt out of these cookies at any time via a banner or your browser settings.

7.4. Third-party cookies

Our website may use cookies from third-party providers, for example, for embedded videos, payment systems, or social media integrations.

Third-party providers may act as our service providers/processors, independent controllers or joint controllers, depending on the relevant service and the purposes of processing. Their processing of personal data may also be governed by their own terms and privacy policies.

We recommend that you review the policies of such services (e.g., Google, Meta, Stripe, YouTube) to understand how they use your data.

8. How long we keep cookies

We only keep cookies for as long as we need them to do what they were set up for. How long we keep them depends on the type of cookie and whether they're session or persistent cookies.

Session cookies

These cookies are only created for the time you visit the site and are automatically deleted when you close your browser.

They are used, for example, to maintain the user session or security when logging into an account.

Persistent cookies

These cookies remain on your device for a specified period of time or until you delete them manually. They allow us to store your preferences (language, region, selected programmes) or are used for analytics and content personalisation.

The storage duration of individual cookies may vary (from a few minutes to 12–24 months) and is specified in the cookie table (see section 12).

At the end of their storage period, cookies are automatically deactivated or deleted from your device.

We periodically review the settings and validity periods of all cookies to ensure that they are not stored longer than necessary.

9. Transfer of data to third parties and outside the EU/US

We may transfer information collected through cookies to a limited number of trusted service providers, such as analytics, marketing or technical partners who help us operate our website.

Such transfers are only made to the extent necessary to ensure functionality, analytics or content personalisation, in accordance with applicable data protection laws (GDPR, CCPA/CPRA).

In cases where data processing involves transfers outside the EU or the US, we ensure an adequate level of protection in accordance with international standards.

You can find more detailed information about the transfer of personal data in our Privacy Policy.

10. User rights regarding data.

We respect your rights to privacy and personal data protection.

You can control the use of cookies, change or withdraw your consent at any time through your cookie or browser settings.

Information about your other rights (access, deletion, restriction of processing, objection, opt-out of data sales, etc.) and how to exercise them can be found in our Privacy Policy.

11. Contact details.

If you have any questions about the use of cookies or the exercise of your data protection rights, you can contact us at:

Email: support@anatolyfit.com

For privacy and cookie-related requests: privacy@anatolyfit.com. General support: support@anatolyfit.com.

If you are located in the European Union or the United States, you can also contact the relevant data protection authority in your jurisdiction.

12. Cookie table

Cookie NameProviderPurpose of UseStorage DurationType / Category (Consent)
_gaGoogle AnalyticsIdentifies unique users and tracks sessions and campaigns for website analytics.1 year 1 month 4 daysAnalytical (consent required)
ga* (e.g., _ga_272NDNKW0Y)Google AnalyticsStores information about pages viewed by the user to measure website performance.1 year 1 month 4 daysAnalytical (consent required)
hjSessionUser* (e.g., _hjSessionUser_6532033)HotjarIdentifies the user for interaction analysis and to improve user experience (UX).1 yearAnalytical (consent required)
hjSession* (e.g., _hjSession_6532033)HotjarStores data about the user's active session for behavioral analytics.30 minutesAnalytical (consent required)
_fbpMeta (Facebook)Tracks user visits to display personalized ads on Facebook and Instagram.3 monthsAdvertising (consent required)
_tt_enable_cookieTikTokUsed for analytics and optimization of advertising campaigns on TikTok.13 monthsAdvertising (consent required)
_ttpTikTokHelps measure ad performance and personalize ad delivery.13 monthsAdvertising (consent required)
_kla_idKlaviyoTracks user activity to associate it with email campaigns and personalize content.2 yearsMarketing (consent required)
_gtmGoogle Tag ManagerManages the triggering of analytics and marketing tags. Does not store personal data.Until the end of sessionTechnical / strictly necessary (no consent required)
session_idanatolyfit.comStores information about the current user session to maintain login status.Until the end of sessionNecessary (no consent required)